Sales & Marketing Solutions For Pro Sports & Entertainment


"Since 2002, Business Automation Solutions has helped to customize a sales automation solution to meet the needs of the Cincinnati Reds. The resulting system enables our Sales Department to strengthen relationships with clients and capitalize on new business opportunities. In particular, we have had success selling to new leads generated from our web site, a previously untapped resource. Now when a prospect requests information via a web form on our site, we are able to respond and follow-up with their request immediately. 

Business Automation Solutions clearly takes pride in their SportSMARTS product and service offerings. Their broad knowledge of the professional sports industry has ensured a thorough and successful implementation of GoldMine as an effective sales tool for the Reds. We really can’t imagine business without it!" - Suite & Premium Services Manager, Cincinnati Reds


"We have been using Goldmine in conjunction with our team website to acquire fan's ticket interest through a ticket information sign-up page. This integration setup by Business Automation, provides Blackhawk fans with a unique, personalized, customer service tool in order to receive a quick response call back from a member of our sales staff.  

At the same time, the website integration vehicle assists our staff to manage their time more efficiently by having several automated steps behind the scenes with the end result being an instant alarm popping up on the rep's PC notifying them of a fan's ticket interest." -  Ticket Sales Manager, Chicago Blackhawks


"......Since converting our database from ACT! to GoldMine and bringing the expertise of BAS to our team and arena our sales cycle is faster, our database is larger and cleaner, our reps are more efficient and our customer is now better defined.....As a result, we will boast a 14% increase in gross revenues......" - More

V.P. Sales & Marketing, AEG, Los Angeles Kings & Staples Center


"Building relationships is a key part of my job. On a daily basis, I am in contact with dozens of different organizations and it can be difficult keeping track of all of the requests that I receive. Goldmine has helped create a database that has enabled me to maintain a “history” of activity for each organization I work with. It has allowed me to be more efficient and has practically eliminated the need for a hard copy filing system. In addition, when creating a mass mailing I now include a personalized letter as opposed to a generic form letter. This has been a big first step in building relationships and the results have been tremendous.

Business Automated Solutions has customized our GoldMine package to fit our department’s specific needs. They have been quick to respond to questions and problems and have done an excellent job training my staff. I have been extremely happy with the results and I look forward to learning more GoldMine tools that will enhance my performance and job." - Director of Community Relations, Chicago Bulls


".....we're able to keep track of people, which in the past was information we couldn't capture. Many of our best prospects were just names on pieces of paper and that was that. GoldMine has really helped contribute to our bottom line by helping us maintain and build relationships with our customers." - Manager of Ticket Sales, Chicago White Sox